Reputation Counts for Patent Portfolios, Holders

Patent “Brands” are Serious Business – ­­­­­­­ IP pros and stakeholders share an embarrassing secret: both are generally in the dark when it comes to how patents generate value and impact performance. Owners of patent portfolios are discovering that reputation pays — especially when it comes to making performance understandable. The right IP message enables diverse audiences, such as shareholders, customers […]

Read more